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There's No Place Like Home!

We Are in This Together

Our Shared Objectives

You, your real estate agent and Edina Realty all share the same goals: 

1. To get your home sold at the best possible price 
2. To have your transaction proceed punctually and close successfully 

Don't "Price High and Sell Low"

Avoid starting with an inflated price, thinking you can reduce it later. It might be too late to capture the interest of buyers who are focusing on new listings.

Buyers are Well-Informed

Keep in mind buyers now have more informational tools than ever when shopping for a home. They can quickly determine if a home is priced higher than the market commands. If so, they move on to the next property.

Seller's Responsibility

• Agree to a reasonable listing price and timetable for possible price adjustments 
• Agree to marketable terms 
• Adequately prepare property for showings 
• Make property available for tours and showings 

REALTOR®'s Responsibility

• Provide market data to help set listing price 
• Give advice to best prepare the property for showings 
• Market the property 
• Network with other agents and buyers 
• Provide ongoing market updates and counsel 
• Negotiate the sale 
• Assist with closing process 

Edina Realty's Responsibility

• Provide broad exposure for your property
• Offer key support services
• Identify and supply buyers through our referral network
• Provide a reputation of credibility and a track record of performanc